2014-12-10

H & M collaboration with the big decade review


In the past decade, H & M released each year one or two co-Series will be sought after fashion lovers around the world. Even fans queued overnight for sale on the eve of the new series just to grab a single product in collaboration with H & M big. Ten years ago, the first designer collaboration with the Swedish brand is the largest high street Karl Lagerfeld, he designed a thirty paragraph extraordinary fashion items. Since then, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Isabel Marant and Alexander Wang recently involved collaboration with H & M are jointly designed, launched the fashion line.


To celebrate ten years of collaboration, H & M book encompasses 14 popular series, each chapter introduces an independent designer and co-series. This book is 25% of the proceeds will be donated to UNICEF, and released simultaneously with the Alexander Wang X H & M new series, but also the release date of H & M in Paris 77 Boulevard Saint-Germain boutique opening day. This year, H & M will flex its muscles in the fashion industry, you fashion lovers should not miss.




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