Beyonce will jointly founded Topshop sports brands, products covered costume dance, fitness and sports fields, plus shoes and accessories. The singer days with each having a 50% stake in the British high street fashion brands Topshop cooperation, the establishment Parkwood Topshop Athletic Co., and the creation of a street sports brand
"There is no more appropriate than Parkwood partner up! I have always been very fond of Topshop, avant-garde fashion. The brand can and I am very excited about the team, we will launch a function of both sports and leisure fashion elements of the brand, I hope able to participate in all aspects of cooperation.
Arcadia Group (which owns brands such as Topshop) boss Philip Green insisted that the case will separate area in cooperation with other celebrities and brands cross-border cooperation, he believes these cases are not cooperative in the traditional sense.
"We see this project as the development of the fashion movement, we know exactly what the customer needs it." Green said, "Cooperation with Beyonce is a unique opportunity, she is a unique talent and hard work, spend a day a few hours of dance practice, rehearsal, training. she and her team have strong creativity and enthusiasm to work with these people will be the best incentive for Topshop team. this year we want to do a lot of things we will go all out to face the challenges and look forward to more innovative perspective of interpretation street movement style. "
Topshop has identified Green will set up an independent team, including creative director and designer to run Beyonce sports brand.
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